Social Media Tips : We’ve all heard that if you want to be a successful real estate agent in today’s market, you must be active on social media. I teach agents of various ages, and I have to tell that some are avoiding social media like they’re in witness protection.
You Have Authority : Social Media Tips
I’ve heard a lot of reasons why people can’t utilize social media, and I have a response (surprise, surprise) for every one of them. What they don’t seem to realize is that social media just broadcasts what you put out there. So, if you don’t want “the world” to know everything about you, don’t share it.
Plan Your Time
Social Media Tips : I advise those agents who claim they don’t have “time” for social media to alter their schedules to make room for it. Social networking takes as long as you let it. I’m going to show you how to be productive on social media with only 30 minutes a day…15 minutes in the morning and 15 minutes in the evening…or whatever you want to divide the time.
Facebook – Create lists of your pals. This allows you to focus on the individuals who truly want your attention…clients, prior clients, and so on. First, comment on their actions, and then attempt to add videos and status updates that will interest them. The idea is for your friends to remark on your posts. It is adequate to visit Facebook three to four times every week.
LinkedIn – Post more business-related content. Join groups that interest you, leave comments, and ask questions to encourage debate. It’s fine to check in 2-3 times each week.
“Follow” real estate market leaders on Twitter. They will keep you up to date on trends, funding, marketing, and a variety of other key topics. You may either re-Tweet their messages or publish your own. You’ll want to Tweet throughout the day, but it’s quick and simple…remember, each Tweet is just 160 characters long.
Connect with other real estate professionals on Active Rain to learn about best practises in a number of areas. Post blogs and leave comments on other people’s blogs. I make an effort to publish twice a week and comment three times a week.
You are not required to visit every site every day. You have control over it, so plan it when it is convenient for you. But you must begin. Social media isn’t going away; if anything, it’s going to grow, and where does that leave your real estate business? Have a prosperous day!
Understand who you are (and what you want to say)
You must first establish your brand voice before you can create content for social media.
Your brand voice, or the overarching tone for everything you publish across your multiple networks, is a crucial component of your content strategy and should be well received by your target audience.
Some companies, for example, have a fun tone (see Wendy’s Twitter account), whilst others are more neutral or serious (see Bank of America’s Twitter account).
Then you have to figure out what to say — because there’s nothing worse than sitting down at your computer to post anything to Facebook and having no idea what to write.
By organising your material ahead of time, you may avoid the frustration of writer’s block.
Be selective in your use of social media.
Not all social networks are created equal, and your business does not need to be visible on them all. In reality, with only 30 minutes each day to devote to social media, it’s nearly difficult to be everywhere.
Instead, be deliberate about the social networking sites you utilise. You should already be aware of your company’s target demographic, so perform some research to locate the social network(s) that best fit that demographic and ignore the ones that don’t.
After you’ve limited down your social network options based on audience, consider the sort of material you’ll share.
Is your brand visually appealing? Will you have a large number of images and videos to share? Consider using a photo-sharing site like Instagram or Pinterest.
Will you write thought leadership blog entries for a business-to-business audience? Consider signing up for LinkedIn.
Will you share a lot of public events in order to promote attendance? Facebook might be a good place for you.
Match your message to the platform to avoid alienating your audience. Plus, you’re making the most of the time you do have to spend on social media.
Plan out your social media material ahead of time
Here’s the thing: you don’t have to spend your whole day on social media to be successful. Instead, you must create the impression that your business is constantly active on social media.
How? Through planning. You may reduce your daily social media upkeep by scheduling your posts ahead of time.
Use a free service like Hootsuite to schedule posts in advance for Facebook, Twitter, and LinkedIn, or consider a premium platform like Sprout Social for greater functionality and statistics. Facebook also has a scheduling function built into the platform.
You should have no trouble scheduling your posts because you’ve previously planned out all of your content in an editorial calendar!
Communicate with your audience
Social media is not like a print advertisement or a television commercial. It’s…social.
In other words, it’s not the place for marketers to constantly barrage their audience with “me-centric” messaging and sales pitches. (Well, you can, but you’re unlikely to succeed.)
Instead, when creating content, keep in mind why social media was created: to bring people together and make connections.
Making time to communicate with followers is always part of a solid social media strategy.
If your audience enjoys, comments on, or shares your content, express your appreciation by responding!
Remember to use the brand language you’ve developed for your social media presence in all of your posts, including individual answers and shares.
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